PM branding.

PM is a personal branding project. It has a significant experimentation work, involving colours, shapes and the way of understanding the brand. In it, I wanted to reflect my work philosophy, using simple shapes, with big creative flexibility. The brand doesn’t have an ending, it is meant to be in a continuous evolution. The shape created by the union of the letter P and M, is like a blank canvas, which can be filled with whatever is convenient.